The Science Behind Digital Marketing
Whether you own a small business or a large one, marketing is essential to your survival. Marketing is defined as the different methods used to connect with an audience and gain their attention to promote a product or service. With a definition such as that it’s a no brainer why marketing is important to companies everywhere. To be successful in marketing, businesses must connect to people by meeting them where they spend most time of their time. This has significantly changed over the last few years. In the past, newspapers and magazines were popular items for people to read thus making it a popular marketing source. Print Marketing is unfortunately dying as technology continues to boom and the internet continues to grow. This my friends, is where Digital Marketing comes into play. In today’s world, businesses must market to their audience on the internet. With much of the population connected like glue to their cell phones, people spend hours on end connected to the internet. Businesses are finding that it is crucial to be easily available online if they hope to continue growing and competing with their competitors.
In the past, marketing has been compared to gambling due to a belief that companies throw money towards certain efforts and hope to gain more then they originally invested. Viewing Marketing as scientific rather than guess work can help companies to understand that it’s more about education then it is about the luck of the draw. Companies can grow their marketing quickly by investing their time correctly. To do this, they must create a strategic marketing plan rather than wasting time on the guessing game. Once broken down into a few small categories the science behind Digital Marketing is rather simple. By taking the time to consider the following areas, companies can grow exponentially when building an online presence.
Media Myndz has come out with the Science Behind Digital Marketing Blog Series. This series will consist of three articles each containing one of the categories that makes Digital Marketing so successful. We truly hope that you will participate in this series as we love to hear from our followers. Please sign up using the link below to become part of our email marketing list. You can also follow us online on Facebook, Twitter and Google+ to take part in our blog series.